NiftyKit - branding
NiftyKit is an adventure camp kit made for kids above the age of 3 years old. Nifty aims to bring the experience of the great outdoors to kids as well as bringing that camp spirit in each one of us. The brand seeks to inspire and imprint on their young minds of the beautiful world out there that they can experience even with simple equipment. More than that, we want to ignite a spark because we see potential in every person and the change that they can bring in their lives. The brand identity of NiftyKit is inspired by the spirit of Chinese kite flying in Chinese traditional folk art. More than just doing and having fun. it is the spirit that is fostered/poured out / lamented etc... that makes the activity so special. It is also the interesting motifs on the kites that make it so captivating, which led to NiftyKit with its own line of motifs.